TRANSPARENT PRICING
FAIR DINKUM
PRICING.
One plan. No lock-in. Australian support. Everything you need to stop losing jobs to missed calls.
Your current business number stays in place. Unanswered calls are forwarded into the On The Tools missed-call flow. Nothing changes on your website, vehicles or signage.
ELECTRICIANS — AVAILABLE NOW
Built for Australian electricians who want missed calls qualified, quoted and booked while they stay on the tools.
MORE TRADES ARE COMING.
Plumbing, HVAC and painting versions are currently being prepared.
ON THE TOOLS
FOUNDING PLAN
GST included
One trade. One dedicated AI job brain. Every core owner-operator feature included.
Founding price protected for 6 months. SMS and AI usage are subject to our fair-use policy.
- One dedicated trade brain for your profession
- Missed calls answered by SMS in under 8 seconds
- AI job qualification for your trade
- Automatic quote estimates
- Customer self-booking
- Jobs & Pricing configuration
- Mobile Messages inbox
- Manual Take Over and direct replies
- Command Centre (JOB DONE, RUNNING LATE, ON MY WAY, PAID)
- Callback workflow
- Google Calendar integration
- Google review requests after every job
- Owner dashboard and analytics
- Paid onboarding assistance
FOR TEAMS AND MULTI-TRADE
CUSTOM
RUN MORE THAN ONE TRADE?
Run more than one trade? Custom can support multi-service businesses such as electrical and plumbing under one account. Each service receives its own dedicated AI brain, pricing rules, qualification flow and state-specific configuration.
- →Multiple trade brains
- →Service-selection routing
- →Separate job libraries
- →Separate qualification questions
- →Separate pricing rules
- →Separate state and profession logic
- →Staff and team routing
- →Integrations and specialised workflows
Multi-service setup, integrations and additional trade configuration are priced after scoping.
Multi-service setup, integrations and additional trade configuration are priced after scoping.
TALK TO USHOW IT WORKS
FROM MISSED CALL TO BOOKED JOB
WITHOUT PUTTING DOWN YOUR TOOLS.
01
MISSED CALL
The call goes unanswered. On The Tools detects it and typically sends an SMS to the customer within seconds.
02
SMART QUALIFICATION
The AI asks trade-specific questions to understand the job, the location, and whether it is a new install or existing work.
03
PRICE OR NEXT STEP
Depending on the job, the AI delivers a fixed price, a quote range, or arranges a site visit or callback. The right path is chosen automatically.
04
AUTOMATIC QUOTE FOLLOW-UP
If the customer does not respond, follow-up messages are sent at configured intervals (24, 48 or 72 hours, when enabled). Up to three attempts.
05
CUSTOMER LOCKS IT IN
The customer confirms. The AI sends back "Locked in!" with the business name, day, time, and address.
06
STRAIGHT INTO GOOGLE CALENDAR
When Google Calendar is connected and availability is configured, the confirmed booking is added to the calendar automatically.
07
TRADIE STAYS INFORMED
An SMS summary is sent to the tradie with the customer name, job type, location, and outcome. A link gives access to the full conversation.
08
TAKE CONTROL WHEN NEEDED
Text TAKEOVER to pause the AI and handle the customer directly. Text BOOK CUSTOMER when you want the AI to resume and close the booking.
THE AI BRAIN
AN EXTREMELY SMART AI BRAIN
CONFIGURED AROUND YOUR TRADE AND YOUR BUSINESS.
Trade-Specific Job Knowledge
The AI knows the jobs in your trade, the right questions to ask, and when to push for a site visit instead of quoting blind.
Business-Specific Pricing
Your callout fee, hourly rate, and job library are configured into the brain. Every quote reflects your actual business.
State and Trade Logic
Australian trade rules, licence requirements, and state-specific compliance logic are built in.
Complex-Job Judgement
When a job is too complex to quote accurately, the AI recognises it and routes to a site visit or callback instead of guessing.
Controlled Conversations
The AI follows a strict conversation structure. It never invents information, never mentions competitors, and always includes the parts disclaimer on quotes.
Booking Intelligence
Slot availability is pulled from your Google Calendar in real time. The AI only offers times that are genuinely available.
Every supported profession uses its own dedicated brain. Electrical, plumbing and HVAC logic are never mixed together.
The active self-serve product is configured for electricians. Plumbing and HVAC versions are coming soon. Multi-service Custom builds use separately configured brains -- each with its own job library, pricing rules and qualification flow.
COMPARE
FOUNDING PLAN vs CUSTOM
| Founding Plan | Custom | |
|---|---|---|
| Availability | ✓24/7 | 24/7 |
| Existing number | ✓Keep your number | Keep your number |
| Response after missed call | ✓Typically within seconds | Typically within seconds |
| AI job qualification | ✓Included | Included |
| Quote follow-up | ✓When enabled | Included |
| Quote acceptance | ✓Automated booking flow | Automated booking flow |
| Calendar outcome | ✓Google Calendar (when connected) | Google Calendar + custom |
| Tradie notification | ✓SMS summary with link | SMS + custom channels |
| Ongoing customer control | ✓TAKEOVER and BOOK CUSTOMER | Full command suite |
| Compliance configuration | ✓Standard | Custom |
| Setup | ✓Included | Included |
| Price | ✓$99/month inc. GST | Talk to us |
KEEP THE NUMBER YOUR CUSTOMERS ALREADY KNOW.
There is no need to replace the business number shown on the website, vehicles or advertising. The existing number remains in place, with unanswered-call forwarding configured into the On The Tools missed-call flow.
KEEP WORKING. ON THE TOOLS STAYS ON.
Whether the missed call happens while the tradie is on the tools, driving between jobs or after hours, the missed-call flow remains available 24/7.
SMS SUMMARIES
THE IMPORTANT DETAILS COME BACK
TO YOUR PHONE.
The tradie does not have to hunt through the dashboard to know what the AI has done. After each customer interaction, an SMS summary is sent directly to the tradie's phone.
The summary includes the customer name, job type, location, and outcome. A link gives immediate access to the full SMS history and job record.
ILLUSTRATIVE — ON THE TOOLS
New booking locked in.
Customer: Sarah M.
Job: Safety switch replacement
Location: Fitzroy, VIC
Time: Wed 23 Jul, 9:00am
View Details →
On The Tools
WHAT IS INCLUDED
$99 INCLUDING GST GETS YOU THE COMPLETE OWNER-OPERATOR PRODUCT.
| Feature | Founding Plan | Custom |
|---|---|---|
| Missed-Call Recovery | ||
| Missed-call detection via call forwarding | Included + extras | |
| SMS typically sent within seconds | Included + extras | |
| Keep your existing business number | Included + extras | |
| Works on any Australian mobile network | Included + extras | |
| 24/7 availability | Included + extras | |
| Emergency detection (gas, flooding, electrical) | Included + extras | |
| AI Job Brain | ||
| Trade-specific job knowledge | Included + extras | |
| Business-specific pricing configuration | Included + extras | |
| State and trade logic | Included + extras | |
| Complex-job judgement and escalation | Included + extras | |
| Controlled conversation flow | Included + extras | |
| Booking intelligence | Included + extras | |
| Repeat customer recognition | Included + extras | |
| Service area enforcement | Included + extras | |
| Pricing and Quoting | ||
| Fixed price quotes | Included + extras | |
| Quote range delivery | Included + extras | |
| Parts disclaimer on every quote | Included + extras | |
| Auto quote up to configured threshold | Included + extras | |
| Callback workflow for out-of-range jobs | Included + extras | |
| Site visit booking for complex jobs | Included + extras | |
| Competitor mention detection | Included + extras | |
| Threshold-triggered escalation | Included + extras | |
| Quote status tracking (pending, accepted, declined) | Included + extras | |
| Booking and Calendar | ||
| Customer self-booking via SMS | Included + extras | |
| 30-day availability display | Included + extras | |
| Google Calendar integration (when connected) | Included + extras | |
| Confirmed booking added to calendar automatically | Included + extras | |
| Travel buffer between jobs | Included + extras | |
| Slot conflict checking | Included + extras | |
| No-show protection via NO ACCESS command | Included + extras | |
| Reschedule flow | Included + extras | |
| Customer Messages and Control | ||
| JOB DONE -- mark complete and trigger review request | Included + extras | |
| RUNNING LATE -- notify customer of delay | Included + extras | |
| ON MY WAY -- send ETA to customer | Included + extras | |
| NO ACCESS -- customer not home, free the slot | Included + extras | |
| PAID -- record payment | Included + extras | |
| HELP -- instant command list | Included + extras | |
| TAKEOVER -- pause AI, tradie handles directly | Included + extras | |
| BOOK CUSTOMER -- AI resumes and closes booking | Included + extras | |
| RESCHEDULE -- move the booking | Included + extras | |
| RESET -- clear conversation state | Included + extras | |
| Full SMS conversation history | Included + extras | |
| Multi-active conversation support | Included + extras | |
| Disambiguation when multiple jobs are active | Included + extras | |
| Command delivered to correct customer automatically | Included + extras | |
| Works from any Australian mobile number | Included + extras | |
| SMS Summaries and Links | ||
| SMS summary sent to tradie after each customer interaction | Included + extras | |
| Customer name, job type, and location in summary | Included + extras | |
| Booking outcome in summary | Included + extras | |
| Link to full conversation in dashboard | Included + extras | |
| SMS history accessible from link | Included + extras | |
| Command Centre | ||
| JOB DONE | Included + extras | |
| RUNNING LATE | Included + extras | |
| ON MY WAY | Included + extras | |
| NO ACCESS | Included + extras | |
| PAID | Included + extras | |
| HELP | Included + extras | |
| TAKEOVER | Included + extras | |
| BOOK CUSTOMER | Included + extras | |
| RESCHEDULE | Included + extras | |
| RESET | Included + extras | |
| End of day digest SMS | Included + extras | |
| Customer Follow-Through | ||
| Automatic quote follow-up (when enabled) | Included + extras | |
| Configurable intervals: 24, 48 or 72 hours | Included + extras | |
| Up to three follow-up attempts | Included + extras | |
| Auto-closes on booking, decline, or exhaustion | Included + extras | |
| Google review request after job completed | Included + extras | |
| Review link sent via SMS | Included + extras | |
| Owner Dashboard | ||
| Job history | Included + extras | |
| Conversation view | Included + extras | |
| Quote status tracking | Included + extras | |
| Payment records | Included + extras | |
| Customer list | Included + extras | |
| Google Calendar view (when connected) | Included + extras | |
| Business settings | Included + extras | |
| Integration health status | Included + extras | |
| Onboarding progress | Included + extras | |
| Trade and Business Configuration | ||
| One dedicated trade brain | ||
| State-specific configuration | ||
| Profession-specific qualification | ||
| Profession-specific pricing rules | ||
| Single-trade owner-operator setup | ||
| Multiple trade brains | -- | AVAILABLE |
| Multi-service routing | -- | AVAILABLE |
| Separate pricing by service | -- | AVAILABLE |
| Team and division routing | -- | AVAILABLE |
WORK OUT YOUR ROI
WHAT'S A MISSED
CALL WORTH?
GOT QUESTIONS?
EVERYTHING YOU NEED TO KNOW.
There is no trial period. The Founding Plan is $99/month, charged immediately on signup. Setup is included at no extra cost during the Founding Launch.
The onboarding form takes about 5 minutes. We configure everything on our end within 48 hours. You will get a test SMS when you are live.
$99 is the total. GST is already included in that price. You will not be charged anything on top of $99.
Founding members lock in $99/month for 6 months from the date their subscription starts. After that, pricing may change. Any increase will be communicated with at least 30 days notice.
Yes. No lock-in contract. Cancel any time from your dashboard. Cancellation takes effect at the end of your current paid billing cycle, so to avoid the next renewal charge, cancel before that charge is processed on your billing anniversary. Your job history remains accessible for 30 days after cancellation.
Nothing. No app. No software. Just SMS. Works on every Australian mobile on every network.
Electricians are available now. Plumbing, HVAC and painting support is coming soon.
SMS and AI usage are subject to fair-use limits. The Founding Plan is designed for owner-operators handling normal job volumes. Automated bulk sends and high-volume use cases require the Custom plan.
The SMS is typically sent within seconds of the missed call being detected. Actual delivery time depends on the mobile network.
No. Your existing business number stays in place. Unanswered calls are forwarded into the On The Tools missed-call flow. The number on your website, vehicles and signage does not change.
If the customer does not respond, automatic follow-up messages are sent at configured intervals (24, 48 or 72 hours, when enabled). The follow-up sequence closes automatically when the customer books, declines, or the maximum attempts are reached.
Yes, when Google Calendar is connected and your availability is configured, confirmed bookings go straight into your calendar. The tradie receives an SMS confirmation with the customer details.
An SMS summary is sent to your phone after each customer interaction. The dashboard gives you full conversation history, job status, and a link to view the complete SMS thread.
Yes. Text TAKEOVER to pause the AI on a specific customer. The AI goes silent and you handle the conversation directly. Text BOOK CUSTOMER when you are ready for the AI to resume and finish the booking.