Founding member pricing for the first 50 trade businesses.
1 JOB
pays for the whole month
< 8 SEC
to reply to every missed call
24 / 7
while you're on the tools
No credit card·No setup fee·14 days free·Cancel anytime
SCROLL
WHY AUSSIE TRADIES SWITCH TO ON THE TOOLS
It's a no brainer, mate.
1 JOB
pays for the whole month. Everything else is pure profit.
< 0 SECONDS
to fire back an SMS on every missed call. Before they find the next tradie on Google.
24 / 7
on the tools while you're working, sleeping or at the footy.
Works on every Australian mobile
No app. No download. No WhatsApp
Just standard SMS. Nothing to install.
FROM MISSED CALL TO BOOKED JOB
Three steps. Under a minute. No app required.
01
MISSED CALL
Your phone rings out while you're on the job. Happens to every tradie, every day.
02
SMART SMS IN UNDER 8 SECONDS
On The Tools fires back an SMS immediately. Qualifies the job. Knows your trade. Remembers what the customer says. Quotes when it should. Books a site visit when it shouldn't.
03
JOB IN YOUR CALENDAR
Customer accepts. Address collected. Job locked into your Google Calendar. You find out at knock off. Done.
NOT A CHATBOT
BUILT WITH AN
ELECTRICIAN BRAIN.
Quotes when it should.
It knows a safety switch replacement is not a switchboard upgrade. It knows an apartment EV charger needs a site visit before quoting. It knows 10 downlights should not be priced the same as 2. It remembers what the customer already said, so it never asks the same question twice.
30 electrical jobs preloaded
Apartment vs house routing
Quantity-aware pricing
Conversation memory
Bricko's Electrical - AI
Jessica in Brunswick, need 6 downlights replaced in my lounge
ON THE TOOLS AI
Hey Jessica! Brunswick is right in our area. Are these replacing existing downlights, or new holes to be cut?
Replacing existing ones
ON THE TOOLS AI
Got it. Is there easy roof access above the lounge, like a roof cavity or attic?
Yes roof access is fine
ON THE TOOLS AI
Perfect. Based on 6 existing downlights with standard access, here is your estimate: $210 to $540 for call-out and labour. Parts and materials are additional. It should take around 1 hour 30 minutes. Want to lock in a time?
12 Wills Street
ON THE TOOLS AI
Got you. Here are the available times...
SUBURB REMEMBERED. NEVER ASKED AGAIN.
AI SMS Receptionist for Australian Tradies — See How It Works
YEAH NAH, SEE FOR YOURSELF
Missed call — 0412 XXX XXX
END OF DAY DIGEST SENT →
Jessica · 6 Downlights · Est. $210-$540 · Booked Tue 27 May 10am
SMART DIAGNOSTICS
We help Bricko understand the job before he even picks up.
Name remembered. Suburb checked. Quantity locked in. No dumb repeat questions.
SCROLL TO FOLLOW THE CONVERSATION
Most tools answer the message. On The Tools finishes the job.
HOW WE STACK UP
Feature
ON THE TOOLS
AI RECEPTIONIST
HUMAN ANSWERING SERVICE
Knows the job type
YES
NO
NO
Knows when not to quote
YES
NO
NO
Quotes from your pricing
YES
NO
NO
Books into your calendar
YES
NO
NO
Handles emergency language
YES
NO
SOMETIMES
Remembers customer details
YES
NO
NO
Runs automatic follow-ups
YES
NO
NO
Tradie SMS commands
YES
NO
NO
Works on standard SMS
YES
NO
NO
Price
From $249/mo
$500+/mo
$8/call
Automated Quote Follow Up for Australian Tradies
THE SYSTEM KEEPS WORKING AFTER THE CALL
IT DOES NOT
STOP THERE.
EVERY QUOTE FOLLOWED UP. EVERY LEAD TRACKED. YOUR PIPELINE ALWAYS CLEAN.
Most tradies lose 40% of quotes to silence. Not because the customer said no — because nobody followed up. On The Tools chases every quote automatically. You just see the result.
THE QUOTE
THAT CAME BACK
QUOTE SENT — THEN 24 HOURS LATER
AI
Based on what you have told me here is your estimate:
Safety switch replacement Existing switch, standard switchboard Estimate: $180 to $320 Includes call-out and labour
AI
Happy with that? Reply anytime to lock in a time and we will show you the next available slots.
24 hours later.
Yeah mate happy with that, keen to lock it in
AI
Good stuff Jason. Here are the next available times:
Thursday 29 May, 11:00 AM or 3:00 PM Friday 30 May, 8:00 AM or 1:00 PM
Friday at 1 please
AI
Perfect. What is the address?
8 Birchwood Close Doncaster
Jason 8 Birchwood Close Doncaster Safety switch replacement, $180 to $320 Friday 30 May at 1:00 PM Locked in.
NEVER LOSES A LEAD
Jason came back 24 hours later. We were ready.
The conversation never closes. Quote sent, customer thinks it over, comes back when ready. We already knew his name, his job and his price. He just said yes. One reply. Locked in. No starting over. No chasing.
THE AUTOMATIC
FOLLOW UP
48 HOURS AFTER QUOTE SENT
AI
Hi Damo, just following up on the quote we sent through for the ceiling fan installation. Still happy to get that locked in whenever suits.
No reply. 48 hours later.
AI
Hi Damo, last follow up from us on that quote. Happy to book it in or answer any questions if anything has changed.
Sorry mate ended up going with someone cheaper
AI
No worries at all Damo, thanks for letting us know. If you ever need anything just reach out.
Damo Ceiling fan installation, $280 to $480 Status: Declined Reason: Went with cheaper quote Follow ups sent: 2 Lead closed automatically
CLEAN PIPELINE. ZERO CHASING.
Follows up for you. Handles the no. Updates the CRM.
You never have to make that awkward call. On The Tools chases every quote automatically. Customer says no, lead closes cleanly. Customer says yes, it books in. You just see the result.
THREE FOLLOW UPS.
NO REPLY.
THREE FOLLOW UPS. NO REPLY.
AI
Hi Sharon, just checking in on the quote for the power point installation. Happy to get that locked in whenever suits.
No reply. 48 hours later.
AI
Hi Sharon, following up one more time on that quote. Any questions just reply here.
No reply. 48 hours later.
AI
Hi Sharon, last message from us on this one. Quote is valid anytime if you change your mind. Take care.
No reply. Lead closed automatically.
Sharon Power point installation, $250 to $450 Status: No Response Follow ups sent: 3 144 hours elapsed Lead closed automatically
YOUR CRM STAYS CLEAN
Three follow ups. No reply. Filed and closed.
144 hours. Three attempts. No response. The lead is marked, filed and closed without you touching a thing. Filter your CRM by status anytime. See exactly how many quotes are pending, accepted, declined or ghosted. Business intelligence you have never had before.
Emergency Detection for Trade Businesses — Gas, Electrical and Flood Response
WHEN SOMEONE'S IN DANGER
EVERYTHING
CHANGES.
The personality stops. The right words start. Immediately. No hesitation. Every time.
Emergency detected in under 2 seconds
Correct safety instructions sent immediately
Tradie alerted. 000 advised if needed.
Works for gas, electrical, flooding, and structural
NOBODY ELSE DOES THIS
The right words at the right moment could save a life.
EMERGENCY DETECTED
GAS SMELL — HVAC
I can smell gas near my heating unit
Stop what you are doing right now. Do not touch any switches, lights or appliances. Leave the property immediately through the nearest exit. Once outside call 000. We are alerting your technician now.
SPARKING SWITCHBOARD — ELECTRICAL
There are sparks coming from my switchboard
Do not touch the switchboard or anything connected to it. If safe to do so, locate your main switch and turn off all power. Leave the area and call 000. Your electrician has been alerted.
GAS EMERGENCIES
ELECTRICAL FAULTS
FLOODING
STRUCTURAL RISK
ALL TRADES
AI Trade Business Management Software — Smart Scheduling, Automated Follow Up and Job Tracking for Australian Tradies
WHAT MAKES US DIFFERENT. (APART FROM EVERYTHING.)
↓
SCROLL TO EXPLORE
01
Automated Job Scheduling for Tradies
SMART CALENDAR
We know how long the job takes. Your calendar fills itself.
Tell us your trade once. We preload every common job type with the right duration. When a customer books a hot water system we block four hours. When they book a tap replacement we block one. Travel buffer added automatically between every job. Nobody double books. Nobody runs late because they underestimated.
One word sent from your messages app. That's your entire admin done. We know you'd rather be on the tools than on the phone — so we made it dead simple. Knock off on time. Every time.
These aren't chatbot commands. Each one triggers a chain of automatic actions — SMS to customers, calendar updates, dashboard changes — all from one word.
Every command. Plain English. Tap any one to see exactly what happens.
Sends apology to next customer. All remaining jobs updated.
RUNNING LATE 30RIPPER
Specify your delay in minutes. All ETAs recalculated.
ON MY WAYRIPPER
Sends your ETA to the next customer based on drive time.
SKIPRIPPER
Customer not home. Reschedule handled automatically.
HELPRIPPER
Replies with your full command list instantly.
PAIDRIPPER
Records payment. Dashboard updated. Example: PAID 380
DONE EARLYABSOLUTE LEGEND
Finish early. System fills the gap with nearby waiting leads.
RESCHEDULERIPPER
Sends a polite reschedule SMS to the next booked customer.
TAKEOVERRIPPER
Take full manual control of a customer conversation. AI goes silent.
BOOKEDRIPPER
Job agreed? Just type booked. We collect the details, confirm with the customer, and lock it in the calendar.
AUTOBACKRIPPER
Hand the conversation back to your AI from anywhere.
Customers text
RESCHEDULERIPPER
Customer texts this to reschedule their booking. AI handles the whole conversation.
STOPRIPPER
Required by law — cannot be turned off (AU Spam Act 2003)
WHAT HAPPENS WHEN YOU SEND IT
DONEsent from your phone
RIPPER commands included by default. BEAUTY and ABSOLUTE LEGEND commands shown with a badge.
“Most tradies don't lose work because they're bad at the trade. They lose it because they're on a roof, under a sink, in a switchboard, or driving between jobs when the phone rings.”
We built On The Tools because tradies don't need another app. They need the phone to stop costing them jobs.
How Much Are Missed Calls Costing Your Trade Business? Calculate Your Lost Revenue
THE MATHS DON'T LIE
WHAT ARE MISSED CALLS COSTING YOU?
Pull the sliders. See what you're actually leaving on the table. Fair warning — it's gonna sting a bit.
YOUR TRADE
Electrician
Plumber
HVAC
Builder
Painter
Landscaper
Carpenter
Locksmith
My average job is worth
$220
I miss about
5 calls per week
I win roughly
60% of jobs I quote
Most tradies convert 50–70% of quotes
REVENUE WALKING OUT THE DOOR
$0/mo
That's $660/wk every single week
$34,320/yr every year
ON THE TOOLS — RIPPER PLAN
$249/mo inc. GST
Setup fee waived for founding members
Cancel anytime. No lock-in.
BACK IN YOUR POCKET EVERY MONTH
$0/mo
↑ ROI: 11.5x return
Every week you wait costs another $660.
That's 45 weeks of On The Tools for free.
That's a Bali trip. Every. Single. Year. Going straight to your competitor.
No credit card. No setup fee. 14 days free. If it doesn't work, you've lost nothing. If it does — you've found your new secret weapon.
Trade Business Software Integrations — Google Calendar, Xero, ServiceM8, Stripe and MYOB for Australian Tradies
PLUGS INTO THE TOOLS YOU ALREADY USE
CONNECTS TO
EVERYTHING.
Plays nice with your gear. One click. Done.
No IT person needed. No complicated API keys. Most integrations connect with one click. Everything talks to each other automatically from that moment on.
Already using something not listed here?
We are always adding new integrations. Tell us what you use and we will make it work.
ALL PACKS
GOOGLE CALENDAR
Google CalendarAutomated appointment booking for trade businesses via Google Calendar
Your bookings appear in Google Calendar the moment they are confirmed. Existing events block availability automatically. No double bookings. Ever.
One click OAuth
ALL PACKS
GOOGLE BUSINESS
Google Business ProfileCapture leads from Google Maps for electricians plumbers and tradies
Calls from your Google Maps listing get captured automatically. The highest intent leads in your market. Someone searching for a sparky right now gets answered right now.
One click OAuth
BEAUTY & LEGEND
XERO
XeroXero accounting integration for Australian trade businesses
Invoice created the moment a job is accepted. Marked paid when payment comes in. Your books stay clean without you touching a thing.
Coming Soon
BEAUTY & LEGEND
STRIPE
StripeSMS payment links for trade job bookings
Payment link sent to customer with their booking confirmation. Money in your account before you arrive. Tap and pay. Done.
Coming Soon
BEAUTY & LEGEND
SERVICEM8
ServiceM8ServiceM8 integration for Australian trade businesses
Every booking flows straight into ServiceM8 automatically. No double entry. No copy and paste. Job created, assigned, ready to go.
Coming Soon
ABS. LEGEND ONLY
MYOB
MYOBMYOB accounting integration for trade businesses Australia
For trade businesses running MYOB. Invoices created and reconciled automatically. Same clean integration as Xero but for your accounting setup.
Coming Soon
AI SMS Receptionist Pricing for Australian Tradies — From $249 Per Month, No Lock-In Contracts
NO LOCK-IN. NO BULL. JUST RESULTS.
PRICING
THAT MAKES SENSE.
One job pays for the month. Everything else is profit.
No lock-in contracts. Cancel any time. Start with RIPPER and upgrade when you are ready.
First 50 founding members lock this pricing for life as long as their account stays active.
RIPPER
RIPPER
$249/mo inc. GST
The perfect start. No lead left behind.
AI Response
✓Missed call SMS back in under 8 secondsⓘ
You're on the tools and can't answer. No worries - your AI texts them back instantly so the lead doesn't go cold and move onto your competitor.
✓AI job qualification for your tradeⓘ
The AI asks the right questions to figure out exactly what the job is before you even call back.
✓Emergency detection (gas, flooding, electrical)ⓘ
If someone texts about a gas leak or live wire, your AI flags it as urgent and fast-tracks the response or starts an emergency response.
✓Quote estimate sent automaticallyⓘ
The AI works out a price range from your rates and sends it. No quoting back and forth needed.
✓Repeat customer recognitionⓘ
Your AI remembers if someone has booked with you before and treats them accordingly.
✓Service area enforcementⓘ
If they're outside your area, your AI politely lets them know, but still finds the details of the job in case you want to travel. No wasted calls.
Booking
✓Customer books own time slotⓘ
They pick a time that works for them from your available slots. No phone tag.
✓30 day availability displayⓘ
Your AI shows customers real available dates so they can lock in a time on the spot.
✓Preferred day flexible schedulingⓘ
Customers can tell the AI what day works best and it finds the closest available match.
✓No-show protection via SKIP commandⓘ
Customer not home? Text SKIP and your AI notifies them and frees the slot.
✓Google Calendar integration (2-way sync)ⓘ
Your bookings go straight into Google Calendar. Block personal time there and your AI won't book over it.
✓Google Business Profile integrationⓘ
Connects to your Google listing so your availability and response time shows up when people find you on Google.
SMS Commands
✓DONE — complete job and update dashboardⓘ
Text DONE when you finish a job. Your AI updates the dashboard and moves to the next customer.
✓RUNNING LATE — notify next customerⓘ
Text RUNNING LATE and your AI automatically notifies your next customer with your ETA.
✓ON MY WAY — send live ETAⓘ
Text ON MY WAY and your customer gets a heads up you are en route.
✓SKIP — customer not homeⓘ
Customer not home? Text SKIP. Your AI handles the follow-up so you don't have to.
✓PAID — record paymentⓘ
Text PAID (+amount) when you collect payment. Gets recorded in your dashboard automatically.
✓HELP — instant command listⓘ
Can't remember a command? Text HELP and your AI sends you the full list instantly.
Reporting
✓End of day digest SMSⓘ
At 7pm you get a text summary of your day - jobs done, revenue collected, anything outstanding.
✓Job history in CRM dashboardⓘ
Every job, quote, and booking lives in your dashboard so you always know what happened and when.
✓Google review request after every jobⓘ
After every completed job your AI sends the customer a link to leave you a Google review. Builds your reputation on autopilot.
Support
✓Basic CRM dashboardⓘ
A clean dashboard showing all your leads, bookings, quotes, and job history in one place.
✓Email supportⓘ
Got a question? Our support team responds by email - usually the same day.
✓Dedicated onboarding callⓘ
We can jump on a call with you to get everything set up - your job library, your rates, your working hours. You leave ready to go live.
Add up to 10 tradies under your account. Each one gets their own number and their own command line.
✓Each tradie own command line numberⓘ
Every tradie on your crew has their own dedicated SMS number so commands and jobs never get mixed up.
✓DONE EARLY — automatic gap fillⓘ
A tradie finishes early? Text DONE EARLY and the AI immediately finds the next closest job and offers it to them.
✓Proactive next-day schedulingⓘ
Every evening your AI reviews tomorrow's bookings and makes sure every tradie has a full run sheet ready to go.
Intelligence
✓365 day availability displayⓘ
Show availability a full year out - perfect for scheduled maintenance, compliance jobs, and repeat commercial clients.
✓Predictive gap fill — tomorrow planned tonightⓘ
Tonight your AI looks at tomorrow's empty slots and automatically offers them to leads waiting on a quote or booking. You wake up with a fuller day - no jobs moved, just new ones added.
Reporting
✓Full reporting dashboard with CSV exportⓘ
Every job, every tradie, every dollar - in one dashboard. Export to CSV any time for your accountant or records.
✓Revenue intelligence — profit per jobⓘ
See which job types and which tradies are making you the most money so you can focus on what works.
✓Monthly strategic summaryⓘ
A plain-English monthly summary of how your business performed - revenue, jobs, best tradies, top suburbs.
Coming Soon
✓Xero integration (coming soon)ⓘ
Connect to Xero and your completed jobs and payments will flow straight into your accounting. Coming soon.
✓Stripe payment integration (coming soon)ⓘ
Take payments directly through the SMS conversation. Coming soon.
✓MYOB integration (coming soon)ⓘ
Connect to MYOB for automatic job and payment syncing. Coming soon.
Support
✓Priority support and account managerⓘ
You get a dedicated person who knows your business. Fast responses, proactive check-ins.
✓Dedicated setup and configurationⓘ
We handle the full setup for you - brains, rates, calendar, crew numbers. Everything is configured before you go live.
