Koala mascot outside holding a phone for On The Tools AI receptionist
AI SMS Receptionist for Australian Tradies

MISSED CALL.
TEXT BACK.
JOB BOOKED.

Every missed call gets an automatic SMS back within 8 seconds. Our AI qualifies the lead, answers questions, and books the job while you're still on the tools.

< 8 SEC
to text back every missed call
3x
more leads captured vs no reply
$0
setup cost. No card needed.

The Problem: Australian Tradies Lose Thousands Every Month to Missed Calls

THE PROBLEM
EVERY MISSED CALL IS
MONEY OUT THE DOOR.
You miss 62% of calls while on-site

Power tools, loud job sites, driving between quotes. Your phone rings and rings. Every unanswered call is a lead walking straight to your competitor.

Callers don't wait for a callback

Studies show 85% of callers who can't reach you will not call back. They Google the next tradie on the list and book them instead.

Each missed call costs $300–$2,000+

One missed call-out visit, one missed re-wire quote, one missed hot-water system job. The maths adds up fast. It is happening every single day.

Mudguts the plumber under a house working on pipes with missed calls stacking up

How Missed Call Text Back Works for Australian Tradies

HOW IT WORKS
SET UP IN 10 MINUTES.
WORKS WHILE YOU DON'T.
01
Caller rings your number

A potential customer calls your mobile or business line. You can't pick up. You're on a roof, under a sink, or driving between jobs.

02
AI texts back in 15 seconds

On The Tools automatically fires an SMS: "Hey, it's [Your Name] from [Business]. Sorry I missed you. What can I help with?" They're still holding their phone.

03
AI qualifies the lead

The AI asks smart trade-specific questions: job type, suburb, urgency, preferred booking time. It handles follow-ups, objections, and even sends your pricing guide.

04
You get a hot, ready-to-book lead

You finish the job, check your phone, and see a qualified conversation ready to close. No cold callbacks, no chasing. Just revenue.

Missed Call Text Back vs Human Receptionist vs Voicemail: Full Comparison

THE COMPARISON
ON THE TOOLS VS
EVERYTHING ELSE.

Voicemail doesn't qualify leads. Human receptionists don't work at midnight. Doing nothing costs you jobs every day. Here's how we stack up.

FeatureON THE TOOLSHuman ReceptionistVoicemailNothing
Responds to missed calls
Response time< 8 seconds2–10 minNeverNever
Available 24/7
Qualifies the lead
Books appointments
Sends pricing / FAQ info
Handles follow-up messages
Trade-specific AI training
CRM integration
Monthly costfrom $249/mo inc. GST$800–$3,000FreeFree
Setup time12 min or less1–2 weeks5 minutes0 min
No lock-in contract
Captures caller's name & number
Custom personality / tone
Scales with call volume
Setup costs
$0. No setup fee ever.
$200–$800 one-time$0$0

AI Command Centre: Full Visibility Over Every Missed Call and Lead

COMMAND CENTRE
TOTAL CONTROL OF
EVERY LEAD.

The On The Tools dashboard gives you a bird's eye view of your entire pipeline, from first missed call to confirmed booking.

Real-Time SMS Conversations

Watch leads come in and conversations unfold in real time. Every message logged, every response tracked.

Lead Qualification Engine

Trade-specific questions filter time-wasters automatically. Only qualified leads land in your inbox.

Booking Integration

Connects to your calendar. The AI checks availability and confirms bookings without you lifting a finger.

Revenue Tracking

See exactly how much missed-call revenue you've captured this week, month, and year.

Hot Lead Alerts

Get a push notification the moment a lead says yes so you can close the deal fast.

Custom AI Responses

Set your tone, your services, your prices, your area. The AI talks like you, not like a robot.

Sparky the electrician holding a phone full of missed calls

Trade-Specific AI Intelligence for Electricians, Plumbers, HVAC, and Builders

TRADE INTELLIGENCE
BUILT FOR YOUR
SPECIFIC TRADE.

Generic chatbots ask stupid questions. Our AI knows your trade inside out and asks the right questions to qualify each job properly.

Electricians

Automatically asks about switchboard upgrades, safety switches, new builds, and after-hours call-outs. Sends your call-out fee upfront to filter tyre-kickers.

Plumbers

Triages emergency burst pipes vs planned hot water replacements. Captures suburb and access details so you can quote accurately before you even call back.

HVAC Techs

Handles seasonal spikes without you lifting a finger. Books service calls, captures unit brand and age, and filters warranty vs out-of-pocket jobs.

Builders & Tradies

Reno or new build? Owner-builder or developer? The AI qualifies budget, scope, and timeline so you spend time only on jobs worth quoting.

< 8S
Text-back time
3.2×
More leads captured
85%
Callers never call back
$249/MO
inc. GST · Plans from
10 MIN
Setup time

Missed Call Text Back Pricing: From $249 Per Month No Lock-In

NO LOCK-IN. NO BULL. JUST RESULTS.
PRICING THAT
MAKES SENSE.

One job pays for the month. Everything else is profit.

RIPPER
$249
per month inc. GST

The perfect start. No lead left behind.

Missed call SMS back in under 8 seconds
AI job qualification for your trade
Emergency detection (gas, flooding, electrical)
Quote estimate sent automatically
Repeat customer recognition
Service area enforcement
Customer books own time slot
30 day availability display
Preferred day flexible scheduling
No-show protection via SKIP command
Google Calendar integration
Google Business Profile integration
DONE - complete job and update dashboard
RUNNING LATE - notify next customer
ON MY WAY - send live ETA
SKIP - customer not home
PAID - record payment
HELP - instant command list
End of day digest SMS
Job history in CRM dashboard
Google review request after every job
Email support
Dedicated onboarding call
Onboarding setup included
14-day free trial
hover to see all features
YEAH I'M KEEN
MOST POPULAR
BEAUTY
$399
per month inc. GST

The full kit. Run your whole day on SMS.

Everything in RIPPER
60 day availability display
Quote conversion tracking
48 hour automated quote follow-up
Follow-up interval: 24, 48 or 72 hrs
Up to 3 follow-up attempts
Auto-books on yes, closes on no
Gap fill intelligence
Block time off via Google Calendar
Monthly business report SMS
Revenue capture with AI insights
Full CRM with calendar and quote tracker
ServiceM8 bidirectional sync
Priority email support
Dedicated onboarding call
14-day free trial
hover to see all features
YEAH I'M KEEN
ABSOLUTE LEGEND
$699
per month inc. GST

For the boss running a full crew.

Everything in BEAUTY
365 day availability display
Predictive gap fill - tomorrow planned tonight
Multi tradie support up to 10
Each tradie own command line number
DONE EARLY - automatic gap fill
Proactive next-day scheduling
Full reporting dashboard with CSV export
Revenue intelligence - profit per job
Monthly strategic summary
Xero integration (coming soon)
Stripe payment integration (coming soon)
MYOB integration (coming soon)
Priority support + account manager
Dedicated setup and configuration
14-day free trial
hover to see all features
YEAH I'M KEEN

All prices in AUD. No setup fees. No hidden charges. Cancel any time with 30 days notice.

VIEW ALL FEATURES ACROSS ALL PLANS

Frequently Asked Questions About Missed Call Text Back for Tradies

FAQ
GOT QUESTIONS?
WE'VE GOT ANSWERS.
STOP LOSING JOBS
TO MISSED CALLS.

14 days free. Live within 48 hours. No credit card. No lock-in contract.
Just more jobs in your calendar.

START MY FREE TRIAL →

No spam. No credit card. Just your AI receptionist getting set up.

PricingHow It WorksElectriciansPlumbersHVACBuilders
COMPLIANCE & SAFETY

BUILT FOR LICENSED TRADES.
NOT JUST ANY BUSINESS.

You carry a licence. You carry liability. We built for that.

Most AI tools were built for cafés and retail stores. On The Tools was built for the realities of licensed trade work — where one missed question can cost you your licence, your insurance, or your reputation. Every call handled by On The Tools follows a compliance-aware protocol built specifically for your trade. The right questions get asked every time. Every interaction is timestamped and logged. And when a genuine emergency hits, the system knows to stop taking bookings and escalate immediately.

Licence Protection Built In

Your AI knows the compliance questions that protect your licence — asbestos risk on pre-1990 homes, certificate of compliance triggers, commercial vs residential scope. Asked automatically. Every time. Without fail.

Your Paper Trail Starts at Hello

Every customer interaction is logged with a timestamp from the first contact. Job scope, pricing discussed, safety flags raised — all documented before your tradie sets foot on site.

Emergency Escalation Protocol

Gas leak? Active electrical hazard? On The Tools doesn't try to book a job. It tells the customer to call 000, alerts you immediately, and logs the full interaction. Built-in safety intelligence for the moments that matter most.

Electricians
CCEW & RCD compliance questions baked in
🔧
Plumbers
Gas certificate triggers & 000 escalation protocol
❄️
HVAC
ARC licence & refrigerant handling compliance checks
🏗️
Gas Fitters
"Can you smell gas?" emergency triage built in

“Can your current system ask about asbestos risk before your guy goes into the roof cavity?”

SEE HOW IT WORKS →